Privacy Policy

This privacy policy sets out how Electric Life uses and protects any information that you share when you use this website.

Electric Life is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Electric Life may change this policy from time to time by updating this page. You should check this page from every now and then to ensure that you are happy with any changes.

What We Collect

We may collect the following information:

  • Contact information including email address, name
  • Demographic information such as postcode and preferences
  • Other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal Record Keeping

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or post. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

- Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

- If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us at Electric Life, 35 Tameside Drive, Castle Bromwich, Birmingham, B35 7AG or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.


Google Analytics

Google Analytics is an analytical marketing tool offered by Google which enables the website user to measure and analyse how a user interacts with the site. This is done in order to carry out website optimisation and enhance its performance and functionality for users.

Google Analytics also integrates with AdWords in order to measure the effectiveness of advertising and help to personalise content and ads displayed to users.

Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. 

You are able to block Google Analytics cookies, control the ads you see, and prevent the use of Analytics on your browser at any time using the below resources. 

Clarification of how Google uses information from site or apps that use their services is accessible here:

Full details regarding Google’s privacy applications and regulations are available on their dedicated Privacy and Terms website, accessible here:

Google Analytics offers an opt-out browser add-on for users who do not wish their data to be collected and processed, accessible here:

Google Analytics allows you to disable display advertising and control the kinds of ads that you see on the Google Display Network, accessible here:

Facebook Pixel

We use Facebook Pixel from Facebook Inc on our website. This tag allows visitor behaviour to be tracked once they have clicked on a Facebook ad and are redirected to the website. Using the Facebook Pixel allows us to measure the effectiveness of the Facebook ad for market research purposes and allows us to understand and offer appropriate and relevant content to our customers.

Whilst we collect this data anonymously (we are not able to see personal data of individuals) it is stored and processed by Facebook, who may link this information to your Facebook account and use it for its own promotional purposes. 

Full details of this can be found in Facebook’s Data Usage Policy:

You can manage your preferences to the collection and use of your data by Facebook Pixel on Facebook's Ad Preference page: 

You can allow Facebook and its partners to place ads on and outside of Facebook. A cookie can also be saved on your device for these purposes. 

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation:

Email Marketing

If you opt into our newsletter, we will keep you up to date with all the latest news, offers and new product availability from Electric Life. If you wish to unsubscribe from these emails you can do at any time by simply clicking the links in the footer of any promotional email from us. Please note, we use a tracking pixel in our emails, this will allow us to check our read rates on our sent newsletters.

We are SSL Certified

We know our customers data needs be secure and safe which is why we are SSL certified to provide secure, encrypted communications between our website and your internet browser. SSL Certificates are typically installed on pages that require end-users to submit sensitive information over the internet like credit card details or passwords. Example pages include payment pages, online forms and login page. So whatever purchase you make with us, rest assured your details are always safe and secure.